Is entrepreneurialism a young man (or woman’s) game?

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I always joke to my friends that I need to rebrand Goadi to “Dorian Gray Communications”. With a client base that is almost exclusively under the age of 30, entrepreneurial and at the peak of their business adventures it sometimes feels like the older and more haggard I get, the younger and more successful the people I work with are.


This week, Barbara Soltysinka, CEO and co-founder of technology platform indaHash made the coveted Drum 50 Under 30 list, recognising exceptional female talent in the marketing industry. Last month, I was in New York with founding client Nic Oliver of, who was recognised at the prestigious Founders’ Forum event as Nasdaq’s Rising Star. And throughout this year I am busy submitting multiple submissions for various “30 under 30” type awards across multiple sectors.
While my clients have enjoyed success at a young age, entrepreneurialism is not limited to millennials. In fact, baby boomers are twice as likely to launch a new business as millennials. And Generation X-ers like myself shouldn’t be overlooked either, with a wealth of experience that can be brought to bear in business. Entrepreneurialism has no age limit and for every fast-paced tech start-up there are hundreds of cottage garden enterprises that form the backbone of the UK economy.